A made-in-Britain Counterfeit Management System for fashion houses to effectively manage the impact counterfeiting has
on brands entering China
Counterfeit in fashion
For a product to be considered a counterfeit, it must include another party's federally registered trademark or one that is “substantially indistinguishable” from the other party’s trademark and must be "likely to cause confusion, to cause a mistake, or to deceive” the average consumer in terms of the source of the product.
How it works
Identify
Identify counterfeits across the Chinese internet and social media.
We scan the Chinese web for sale of counterfeits using our specially designed bots.
Image recognition technology scans product images to lock in on counterfeits and their sources.
Action
Apply Dolos strategies to enforce against counterfeits online; managing the brand in country to increase sales.
Counterfeit distributors are identified and sources are explored.
Measure
Measure the impact on your brand in market from your dashboard.
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View at a glance the impact has on your brand
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Access reports and effectiveness of Dolos strategies
Refine
Improve your understanding and refine your strategy through our Masterclasses and speaking to experts in the field.
Online Counterfeit Management System for UK fashion brands
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Image recognition technology
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Impact dashboard
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Reporting
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Strategy refinement
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Online Masterclasses
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Effective trademark registration
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Local language name generator
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Translation support
Jing Han
PhD in Management University of York
MA in Business Management University of London
BA in Finance and Accounting Jiangxi University of Finance and Economics, China
Jing Han has a PhD in Management from the University of York. Using her expertise in the fashion industry, she investigated the supply chain of fashion counterfeiting businesses (manufacturers, distributors, retailers) and analysed court cases related to counterfeiting in the luxury industries. Jing has publications in International Business, Science and Academic journals. She has delivered seminars and lectures about intellectual property protection and presented in ABH, BHC and CEGBI conferences.
Next masterclasses
New fashion brands are keen to enter the attractive Chinese market but find it hugely problematic. However, there is no one-size-fits-all solution for market entry. Our Masterclass sessions can be tailored for you.
